WHAT TO WEAR IN PARIS
Parisians dress for the occasion and tend to be more formal compared to other French people. However, they don’t overdo formality; you won’t see many people out in dinner jackets unless they’re attending a special performance or event. Most Parisians prefer neutral or somber colors, especially in winter, though this is changing with the influence of urban American fashion that embraces brighter hues.
Footwear is crucial, so bring dress shoes or boots if you plan to visit upscale places. ‘Smart’ trainers (sneakers) can work if paired with appropriate attire, but avoid gym wear, sweatpants, or overly bright colors at nice establishments. By ‘nice’, we mean upscale restaurants or theaters, not casual neighborhood cafes or brasseries where dress codes are more relaxed.
As a visitor, you likely won’t need formal attire except for fine dining. The rule of thumb: the more formal and expensive the venue, the more elegant your attire should be. Remember, you’re in Paris – an elegant city – so when in Paris, do as Parisians do.
That said, Paris is a diverse metropolis full of tourists from around the world. If you prefer to wear whatever you like, that’s fine too. Parisians have seen it all and won’t be fazed.
One notable faux pas, particularly for North American men, is wearing shorts during summer. While acceptable in the French Riviera and Southern Europe, Parisians (and many Europeans) consider shorts childish for adult men. Unless it’s sweltering or you’re exercising, opt for linen trousers or other light, breathable fabrics.
We’ve compiled a list of the best ‘smart casual’ menswear shops in Paris to help you dress like a local. We’ve focused on French brands, as why travel to Paris only to buy familiar items from home?
For more upscale needs, check our formal and semi formal list
BEST CASUAL WEAR FRENCH SHOPS IN PARIS
1) CHEVIGNON
(for jeans, sweatshirts, knitwear, pants/trousers)
Chevignon is a men’s fashion brand that has always been known for their athletics themed clothing, similar to how Abercrombie and Fitch. They’ve refreshed their style in recent years to keep up with more urban and hipster influences but make really solid, good quality clothes that will appeal to any taste. Besides clothes, they sell all kinds of accessories like hats and bags so we highly recommend checking them out. There are 6 stores in Paris so you wont be far from one.
Chevignon website – store locator
2) AIGLE
(outdoor gear, boots, fleeces, knitwear, shirts)
Aigle has been around since the 19th century and rose to popularity as an outdoor menswear’s brand, famous for hiking and walking boots. While they are still popular for their range of outdoor clothing, they now do just about all other men’s clothing. From shirts to jeans, to hoodies, to jumpers (sweaters). And while they are still inspired by the great outdoors, like all other traditional brands, they’ve incorporated contemporary styles. There are 8 Aigle boutiques around Paris, all very conveniently located like the one in Saint Germain (shown below).
3) CAFE COTON
(for casual dress shirts, knitwear, scarves)
Despite the funny name, this brand consistently makes beautifully crafted men’s clothing. They are a tad traditional and famous for their casual dress shirts (also do more formal). They also do jumpers (sweaters) and trousers (pants) that are good for every day use. They also sell some well priced accessories like scarves, boxer shorts and cuff links. There are +20 Cafes Coton in Paris, testament to their success. While their shops are often tiny, they offer good quality menswear at affordable prices so well worth a visit.
Cafe Coton website- store locator
4) ARMOR LUX
(for knitwear, jackets)
Armor Lux is a very casual yet rugged brand for men and make clothing inspired by the sea. In fact they made they whole Breton stripe a thing. But don’t worry, they’ve modernised and now do tons of cool clothes even a hipster would love, such as hoodies and sweatshirts because who doesn’t produce street wear theses days? Their knitwear is particularly popular and they literally have the largest jumper(sweater) collection we have ever come across! They are a big e-tailer in France but also have a retail presence with 6 stores across Paris. The shops are small but carry a good amount of jumpers, shirts, trousers and even ties.
5) BEAUBIEN
(hoodies and shirts)
Beaubien is a men’s hipster clothing store that sells a mix of lesser known but interesting brands like Arpenteur, Norse Projects, Astorflex, Stan Ray, etc. If you’re not a hipster that’s OK since the clothes they carry also tend to be simple and practical. Besides hoodies you can find knitwear, trousers, and all your usual options. Bear in mind their look is really minimalist e.g. no writing.
6) EDEN PARK
(rugby shirts, polos, knitwear, accessories)
Eden Park was founded in 1987 by a former rugby player, Franck Mesnel. While they now do women’s and children, their focus is still on menswear. They do some excellent polo shirts, cardigans (sweaters) , rugby shirts (of course), and even some accessories like scarves, winter hats and sport bags. Their look is definitely classic but with a sporty twist.
If you’re all set with casual clothing, you ought to check out our formal and semi-formal clothes. Paris has some excellent value ready to wear suits and even bespoke suits if you’re in town long enough. And if you’re all set with clothing, why not get a haircut or beard trim?
Finally, if you’re looking for a good deal, you can purchase the Paris City Card which includes a cruise along the seine via Bateaux Parisiens, Louvre museum access plus access to the Eiffel Tower and an audio guide (app). And if you have a kids or just looking for something a bit more relaxed, the Paris Family Fun Pass, which includes access to the Paris Zoo (world class and not to be missed!), Gallerie D’Evolution at the Natural History Museum (skip the line) and the Grevin Wax museum. Click below for more details!